Category Digital Marketing, Search Engine Optimization

Top SEO MCQs with Answers Set 2

Author admin Published on 9 min read

1. Domain authority is a metric maintained by?

  1. Google
  2. Moz
  3. Bing
  4. None of the above

Answer: Moz

2. A friendly URL is

  1. The URL with cryptic text ad a lot of numbers
  2. Short, with recognizable text
  3. Short, with recognizable text and relevant keywords
  4. None of the above

Answer: Short, with recognizable text and relevant keywords

3. Followerwonk is a tool that allows you to

  1. Search internet data for other websites like yours
  2. Follow competitors keyword searches
  3. Search the bios of Twitter users
  4. None of the above

Answer: Search the bios of Twitter users

4. Google is more inclined towards keywords found

  1. In the middle of title tags
  2. At the ending of title tags
  3. In the beginning of title tags
  4. None of the above

Answers: In the beginning of title tags

5. Google prefers lengthy content over content that contains approximately

  1. 1500 words
  2. 3000 words
  3. 500 words
  4. None of the above

Answers: 1500 words

6. Google webmaster tools can help you with

  1. Determining missing or duplicate meta description or title tag
  2. Providing keyword ideas
  3. Monitoring competitors
  4. None of the above

Answers: Determining missing or duplicate meta description or title tag

7. How do sitemaps help a website with search engines?

  1. Google and Yahoo! Give higher rankings to websites with better sitemaps
  2. They help users understand a website better
  3. Search engine spiders can reach more pages on a website because of sitemaps
  4. None of the above

Answers: Search engine spiders can reach more pages on a website because of sitemaps

8. If someone wants to get more deep-linking for the website, what type of links are they asking for?

  1. Links that are gotten from influential websites
  2. Links that point to particular pages well inside their site structure
  3. Links that point to the brand information of your website
  4. None of the above

Answer: Links that point to the brand information of your website

9. If you want to create friendly URL, which character should you use to separate words in such URL?

  1. Hyphen (-)
  2. Underscore (_)
  3. Space (%20%)
  4. None of the above

Answer: Hyphen (-)

10. If you were to use keywords in the same color as the background of your website, thus hiding them, what kind of SEO technique would you be practicing?

  1. Leverage branding
  2. White hat SEO
  3. Black hat SEO
  4. None of the above

Answer: Black hat SEO

11. Indexing of websites on the internet for the use of search engines is done by

  1. Algorithms
  2. Spiders
  3. Quality Raters
  4. None of the above

Answer: Spiders

12. Keyword research helps you:

  1. Determine the keyword density on your website
  2. Explore the competitiveness of the keywords and estimated amount of traffic for those keywords
  3. Find out how to use keywords in the content
  4. None of the above

Answer: Explore the competitiveness of the keywords and estimated amount of traffic for those keywords

13. MOZs keyword analysis tool, Ravens research central and advanced web ranking are all example of tools used in:

  1. Link building
  2. URL structuring
  3. Keyword research tools
  4. None of the above

Answer: Link building

14. Pagespeed insight is a tool that can help you fix parts of the website that might be having a negative effect on the site speed. Those parts include:

  1. Optimization of images, keyword density, and friendly URLs,
  2. Optimization of images, reducing server response time, browser cashing and avoiding redirects
  3. Optimization of images, optimization of videos and monitoring statistics
  4. None of the above

Answer: Optimization of images, reducing server response time, browser cashing and avoiding redirects

15. Should responsive design be favored over websites with separate versions for mobiles and computers?

  1. It does not make a difference
  2. No. Separate versions are better
  3. Google prefers websites with responsive design
  4. None of the above

Answer: Google prefers websites with responsive design

16. Suppose you want a page to pass on value but not to be indexed, which tag would you use?

  1. Meta robots = no index, no follow
  2. Meta robots = no index, follow
  3. Meta robots = index, no follow
  4. None of the above

Answer: Meta robots = no index, follow

17. The canonical tag is used to inform search engines

  1. Which URL count as authoritative when dealing with several URLs leading to the same page
  2. Which pages is the homepage of a website
  3. Which pages should not show up in SERPs
  4. None of the above

Answer: Which URL count as authoritative when dealing with several URLs leading to the same page

18. The first Panda update (also known as farmer) targeted which type of websites in specific?

  1. Social media pages
  2. Blogs about SEO techniques
  3. Content farms/Link farms
  4. None of the above

Answer: Content farms/Link farms

19. The long-tail on search demand curve accounts for roughly ……….of search traffic

  1. 70%
  2. 50%
  3. 10%
  4. None of the above

Answer: 70%

20. The Meta Robots tag should be placed in which part of an HTML file?

  1. The head area
  2. The main body
  3. The footer r bottom of the page
  4. None of the above

Answer: The head area

21. The Nofollow attribute:

  1. Does not count as a vote of approval but passes on link juice
  2. Does not pass on link juice but counts as a vote of approval
  3. Does not pass on link juice and does not count as a vote of approval
  4. None of the above

Answer: Does not pass on link juice but counts as a vote of approval

22. The reason why you should avoid hosting free articles or content that is common on the web?

  1. Because you will not gain new traffic
  2. Because you could be penalized by Google for duplicate content
  3. Because they might be controversial
  4. None of the above

Answer: Because you could be penalized by Google for duplicate content

23. Using the same keywords too many time on your web pages, which has a negative effect on user experience and ranking, is a practice called:

  1. Keyword stuffing
  2. Keyword density
  3. Keyword research
  4. None of the above

Answer: Keyword density

24. What does anchor text mean?

  1. The largest body of text on a page
  2. The visible text which is hyperlinked to another page
  3. The prominent part of the title tag
  4. None of the above

Answer: The visible text which is hyperlinked to another page

25. What does broken link building tactic include?

  1. Finding broken links on web sites and notifying the webmasters
  2. Fixing internal links on ones website
  3. Hosting redirects from broken links on our own website.
  4. None of the above

Answer: Finding broken links on web sites and notifying the webmasters

26. What does search engine saturation mean?

  1. The amount of websites competing for a particular keyword
  2. The limit of a search engines indexing capacity
  3. The amount of pages of a website indexed by a search engine
  4. None of the above

Answer: The amount of pages of a website indexed by a search engine

27. What does SEM stand for?

  1. Self Employed Marketers
  2. Standard Elimination
  3. Search Engine Marketing
  4. None of the above

Answer: Search Engine Marketing

28. What does SERP stand for?

  1. Search Entry Rating Procedure
  2. Search Engine Result Page
  3. Standard Enlisting Rank Protocol
  4. None of the above

Answer: Search Engine Result Page

29. What does the no archive tag instruct a spider?

  1. It tells not to index a certain page
  2. It instructs a spider not a save a cache copy
  3. It instructs a spider not to follow a certain page
  4. None of the above

Answer: It instructs a spider not a save a cache copy

30. What does the No Snippet tag tell a search engine?

  1. It tells a search engine not to display a description with the pages title and URL
  2. It tells the search engine to overlook any keywords on a page
  3. It tells a search engine to ignore the images on a page
  4. None of the above

Answer: It tells a search engine not to display a description with the pages title and URL

31. What is Ego-Bai link building?

  1. Building content that boosts the self-esteem of users
  2. Inserting popular celebrity keywords into title tags
  3. Using content that flatter or interests the webmaster you are looking to get links from
  4. None of the above

Answer: Using content that flatter or interests the webmaster you are looking to get links from

32. What is a meta description?

  1. A short description of your web page that lets a search engine know what the page is about
  2. A place to put the keyword for a page
  3. A description of your company that is displayed above the title tag
  4. None of the above

Answer: A short description of your web page that lets a search engine know what the page is about

33. What is referred to as a hook in link building

  1. The element of a content that makes a potential linker interested in your content
  2. The code used to embed a link on someones website
  3. The part of an URL that contains a keyword
  4. None of the above

Answer: The element of a content that makes a potential linker interested in your content

34. What is the approximate length of a title tag will be considered by most search engines?

  1. 120 characters
  2. 40 characters
  3. 65 characters
  4. None of the above

Answer: 65 characters

35. What is the best practice for using java keeping search engines in mind?

  1. Spiders cannot read java so it should not be used
  2. Java can be used but it is best to accompany it with relevant HTML text
  3. Java content is preferred by Google
  4. None of the above

Answer: Java can be used but it is best to accompany it with relevant HTML text

36. What is the difference between page authority and domain authority?

  1. One is maintained by Google and the other by Yahoo!
  2. One is maintained by Google and the other by Moz
  3. Both are maintained by Moz, one ranks a page and the other ranks the whole domain
  4. None of the above

Answer: Both are maintained by Moz, one ranks a page and the other ranks the whole domain

37. What is the format for sitemaps recommended the most by the search engine and SEOS?

  1. txt file
  2. RSS
  3. XML (Extensible Markup Language)
  4. None of the above

Answer: XML (Extensible Markup Language)

38. What is the highest Google page rank a web page can have?

  1. 10
  2. 1000
  3. 100
  4. None of the above

Answer: 10

39. What is the number used to signify an URL redirect?

  1. 404
  2. 301
  3. 401
  4. None of the above

Answer: 301

40. What order represents the structure of leveraging branding?

  1. Brand Name? Primary Keyword?Secondary Keyword
  2. Primary Keyword?Brand Name? Secondary Keyword
  3. Primary Keyword? Secondary Keyword?Brand Name
  4. None of the above

Answer: Primary Keyword? Secondary Keyword?Brand Name

41. What term best denotes the content of a website that spiders can understand and index easily?

  1. Readable content
  2. Quality content
  3. Indexable content
  4. None of the above

Answer: Indexable content

42. When planning a link building strategy, which of the following cannot be thought of as assets?

  1. Data
  2. Money
  3. Contents
  4. None of the above

Answer: Money

43. Which of the following is not a necessarily a black hat tactic?

  1. Link exchanges
  2. Buying links
  3. Hidden text
  4. None of the above

Answer: Link exchanges

44. Which of these is not a possible reason why spiders might not be able to crawl some pages in the link structure of a website

  1. The title tag is too short
  2. Pages built in Frames or I-frames
  3. Search forms
  4. None of the above

Answer: Search forms

45. Which of these activities is not recommended when it comes to acquiring backlinks for your website?

  1. Publish guest articles on fashion blogs
  2. Promote your website by taking part in fashion forums online
  3. Purchase 1000 links from a website
  4. None of the above

Answer: Purchase 1000 links from a website

46. Which of these are not phases in the keyword in the keyword research?

  1. Identifying keywords and exploring their competitiveness
  2. Using the keyword research tool to get keyword ideas and removing the generic keywords
  3. Using the keyword research tool to discover broken links and error pages
  4. None of the above

Answer: Using the keyword research tool to discover broken links and error pages

47. Which of these is not a metric used in link building?

  1. Domain authority
  2. Number of links
  3. Number of advertisements
  4. None of the above

Answer: Number of advertisements

48. Which type of link carries the most value or preference for a webmaster or SEO?

  1. Manual outreach link
  2. Natural editorial links
  3. Self Promotional links
  4. None of the above

Answer: Natural editorial links

49. Why are long-tail searches closer to resulting in purchasing items?

  1. Because they already have a precise idea of what the user is looking for
  2. Because long-tail searches are popular
  3. Because they are easier to compete
  4. None of the above

Answer: Because they already have a precise idea of what the user is looking for

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