1) Which of the following comes under email marketing?
a. Email newsletters
b. Lead Nurturing
c. Digests
d. All of the above
ANSWER: All of the above
Explanation:
No explanation is available for this question!
2) Which of the following is not an advantage of email newsletters?
a. Email newsletters spread your brand awareness
b. Leverage the temporary content
c. Freedom to include different types of content
d. Leverage the existing content
ANSWER: Leverage the temporary content
Explanation:
Leverage the temporary content is not an advantage of email marketing.
3) Which of the following is most important metric to track email marketing?
a. CTR
b. Open rate
c. Click rate
d. All of the above
ANSWER: All of the above
Explanation:
All of the above options are important metrics to track email marketing.
4) what technique is used by legitimate marketers to customize offerings for specific customers?
a. Personalization
b. Spamming
c. Spoofing
d. None of the above
ANSWER: Personalization
Explanation:
personalization is used by legitimate marketers to customize offerings for specific customers.
5) Select the features of a lead nurturing platform?
a. A/B testing
b. Landing page creation
c. Campaigning
d. All of the above
ANSWER: All of the above
Explanation:
All of the above are the features of a lead nurturing platform.
6) This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam.
a. Personalization
b. Spamming
c. CTR
d. Spoofing
ANSWER: CTR
Explanation:
No explanation is available for this question!
7) Identify the factor that enables tracking of good and bad reputation?
a. IP address
b. User engagement
c. Fequency
d. All of the above
ANSWER: IP address
Explanation:
No explanation is available for this question!
8) How important is the authentication process in email marketing?
a. Not Impcortant
b. Can be skipped
c. Very Important
d. Depend on individual
ANSWER: Very Important
Explanation:
Email authentication is used as a way to verify that an email is from you or your business. Email authentication is an important process in improving your deliverability score and can also help to prevent spoofing and phishing scams.
9) In which type of email campaige, advertisment are sent to target group of customer?
a. Direct email marketing
b. Indirect email marketing
c. Spamming
d. Spoofing
ANSWER: Direct email marketing
Explanation:
No explanation is available for this question!
10) Which of the following is correct size of email template before executing a campaign?
a. 15KBc
b. 18KB
c. 20KB
d. 15MB
ANSWER: 18KB
Explanation:
18KB is correct size of email template before executing a campaign.
11) In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite?c
a. It is a cheap marketing tool.
b. It generates more ROI than other marketing channels.
c. People like emails.
d. Email can be integrated into social media.
ANSWER: It generates more ROI than other marketing channels.
Explanation:
Email is the most effective marketing channel, and it is experiencing growth over multiple years.
12) In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team?
a. People open emails on smartphones more than any other device.
b. Responsive design means designing for iPhones.
c. People open emails multiple times on a variety of devices. So, the email needs to render properly regardless.
d. Responsive design means mobile-first thinking.
ANSWER: People open emails multiple times on a variety of devices. So, the email needs to render properly regardless.
Explanation:
Responsive design enables recipients to have similar experiences with the same email on a variety of devices.
13) Using white space around an object will:
a. Waste space that could be used for marketing
b. Decrease readability
c. Enhance the object and draw attention to it
d. Make a border
ANSWER: Enhance the object and draw attention to it
Explanation:
Use of white space emphasizes the content and makes the content comprehensive.
14) How important is consistency in branding and subject lines?
a. The email becomes an extension of the brand and the format becomes recognizable.
b. Everything needs to be the same.
c. It isn’t important.
d. Subject lines can be ignored.
ANSWER: The email becomes an extension of the brand and the format becomes recognizable.
Explanation:
No explanation is available for this question!
15) A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click rate?
a. Word length and frequency
b. Specific recipients and personalized message
c. List size and offer
d. Targeted industry and the day of the week
ANSWER: Specific recipients and personalized message
Explanation:
The data shows that personalization and relevance are the key factors in subject lines and in successful email marketing campaigns.
16) Emails containing videos have higher open rates and click through rates.
a. TRUE
b. FALSE
c. Can be true or false
d. Can not say
ANSWER: TRUE
Explanation:
Emails containing videos have 19% higher open rates and 65% higher click-through rates.
17) Open rates are more influenced by _____.
a. Industry
b. Word choice
c. Personalization
d. The day email is sent
ANSWER: Personalization
Explanation:
Personalization is the key factor in email design and development. Details such as products, words, and industry along with the personalization increase the effectiveness.
18) What are the goals that marketers should strive for in email marketing?
a. Spend less time on email marketing.
b. Increase open rates and click rates.
c. Increase spam rates.
d. Decrease deliverability rates.
ANSWER: Increase open rates and click rates.
Explanation:
Increasing open rates and click rates are the goals for marketers to constantly evaluate and improve.
19) What is a best practice for sending an email communication from a brand?
a. Including only the employee name.
b. Including employee’s first name.
c. Sending from multiple employee accounts.
d. Identifying the brand name.
ANSWER: Identifying the brand name.
Explanation:
Identifying the brand name is a best practice. You can also include an employee’s name but always with the brand name.
