1. Which social network is considered the most popular for
business to business marketing?
A. Facebook
B. Orkut
C. Ryze
D. LinkedIn
Answer: D. LinkedIn
2. What is unique about digital media marketing?
A. Can combine all forms of communication
B. Generates contacts quickly
C. Interactive communication
D. All of the above
Answer: D. All of the above
3. Which of the following is the method through which advertisers attempt to drive traffic to
A. MPC
B. Banner
C. CDC
D. SEO
Answer: D. SEO
4. Which of the following is not a standard in online advertising?
A. Referral Links
B. Dynamic Banner
C. Signal
D. Banner
Answer: C. Signal
5. Where is the digital marketing commonly takes
place ?
A. Social Media
B. Traditional Media
C. Print Media
D. None
Answer: A. Social Media
6. What is the full form of SEO ?
A. Search Ethics Optimization
B. Search Engine Optimization
C. Search Equity Optimization
D. Search Eric Optimzation
Answer: B. Search Engine Optimization
7. Measuring and tracking the performance of marketing efforts on web is called
A. Web Racus
B. Web Station
C. Web Browsing
D. Web Analytics
Answer: D. Web Analytics
8. What is the process to generate more traffic on web
A. SEM
B. SEP
C. SEQ
D. SEU
Answer: A. SEM
9. Social Media campaign includes the following softwares or applications?
A. Bing
B. Yahoo
C. Facebook
D. Web portal
Answer: C. Facebook
10. Who is the CEO of Twitter ?
A. Mc Luhan
B. Richard Flair
C. Jack Dorsey
D. Ellen Jose
Answer: C. Jack Dorsey
11. Web Audience Measurement (WAM) is an audience measurement and website analytics tool
A. Internet usage
B. TRP
C. Show division
D. Flag
Answer: A. Internet usage
12. Google Analytics can be understood as a
A. Moderate Service
B. Free Service
C. Paid Service
D. None of these
Answer: B. Free Service
13. When was the Facebook found ?
A. 2002
B. 2003
C. 2001
D. 2004
Answer: D. 2004
14. Which one of these is not a social media site ?
A. Twitter
B. Instagram
C. Google
D. Skype
Answer: C. Google
15. Which one of these is not a photo sharing social media platform ?
A. Instagram
B. Snapchat
C. Pinterest
D. Youtube
Answer: D. Youtube
16. How can you tell that how many people visit the website ?
A. Google Analytics
B. Zoom
C. RAM
D. String
Answer: A. Google Analytics
17. E- mail marketing is also a form of
A. Measure Marketing
B. Digital Marketing
C. Offline
D. Degree
Answer: B. Digital Marketing
18. What is the full form of SEM ?
A. Search Engine Mask
B. Source Engine Machine
C. Search Engine Marketing
D. Search Exit Marketing
Answer: C. Search Engine Marketing
19. It is important to determine audience demographics and develop targeted ads when
A. Digital Media
B. Traditional Media
C. Communication
D. None
Answer: A. Digital Media
20. was launched in year 2003
A. LinkedIn
B. Instagram
C. Twitter
D. Whatsapp
Answer: A. LinkedIn
21. Second stage of development in internet
A. Web 3.0
B. Web 2.0
C. Web 1.0
D. None
Answer: B. Web 2.0
22. Digital marketing process is a comprehensive way to
A. To establish offline
B. Manufacture business
C. Promote the business online
D. To get visible only
Answer: C. Promote the business online
23. Visibility is reaching out to your
A. Company
B. Potential customers
C. Agency
D. Data
Answer: B. Potential customers
24. Which platform has full rights to edit and delete the content?
A. Juggle Platform
B. Regional Platform
C. Paid Platform
D. Owned Platform
Answer: D. Owned Platform
25. Earned visiblity in digital media marketing include
A. WOM(Word of Mouth)
B. Paid Ads
C. Paid Search
D. Paid Content
Answer: A. WOM(Word of Mouth)
26. Blogs comes under
A. Traditional Platform
B. Paid Platform
C. Owned Platform
D. Earned Platform
Answer: C. Owned Platform
27. Which increases the chances of turning the visitors into leads and final conversions
A. Non-Qualiy Traffic
B. Quality Traffic
C. Assumed Traffic
D. Static Traffic
Answer: B. Quality Traffic
28. Use of social media in digital marketing is
A. Social conversion
B. Social media optimization
C. Social platform
D. Socal sites
Answer: B. Social media optimization
29. is a paid advertisement on digtal media
A. Pay per click
B. Router
C. WOM
D. None
Answer: A. Pay per click
30. Which rule applies in engaging the traffic
A. The Rule of 30 seconds
B. The Rule of Visibility
C. The rule of Goal
D. The Rule of 59 seconds
Answer: D. The Rule of 59 seconds
